Dove Foaming Body Wash New Pack Design

Here the brand team wanted to capitalize on a new formulation and needed to get to market quick. Packaging had sourced an OEM pump with no bottle. I was tasked with designing two new bottles that would work with the off the shelf pumps while meeting Dove’s design aesthetic. We were able to get to market launch early, OTIF, and meet all DFM requirements. The first years ITO for the Shower Foam was 17.8 million, while the Hand wash brought in 7.1 million.