Case Study:
Baby Dove Project Launch and Beyond
Project Support From Design Brief Creation To Global Launch Support
Interactive Consumer Sketching
Tasked with leading the Global launch of baby dove design project, I lead a group of designer who worked with new mothers to understand what they wanted in a packaging that would be in close contact with their newborns.
Packaging Semiotics
These interactive design sessions were the key to unlocking what the right semiotics for the best possible pack experience. This fed the design brief that would guide the agency designing the new pack
Parametric CAD Design
Once design lock was achieved, I created a parametric model with built in DFM checks of the hero pack. This became the seed part for every pack (30+) developed for the Baby Dove line.
Regional Product Range
The range need to meet the requirements for Skin Care, Hair Care, Bathing with sizes from 100ml up to 600ml with, different caps, pumps requirements produced global at different suppliers. Automated CAD design reduced development time by 50% per pack and allowed brand to get to market sooner.